Ami Paris forever logo

Generals Terms Privacy policy

AMI PARIS is particularly attentive to the protection of your personal data. With regard to the personal data you entrust to us, we inform you in a transparent manner about our policy on the protection of personal data.

AMI PARIS undertakes to process your personal data in accordance with the provisions of the General Data Protection Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 (RGPD) and Law n°78-17 of 6 January 1978 as amended relating to information technology, files and freedoms ("Information Technology and Freedoms" law), which define the conditions under which personal data processing may be implemented.

Any information collected through the website that directly or indirectly identifies you is considered personal data and will be treated in accordance with this policy.


The data controller of the data collected and processed on our website is AMI PARIS, 3 COUR BERARD, 75004 PARIS.

AMI PARIS has appointed a data protection officer or "DPO" who can be contacted at the following addresses: or

Purpose of processing  
Legal basis
Data processed
Retention period
Creating a user account and providing a login Legitimate interest

To manage the accounts of its customers and users in order to allow them to access the follow-up and status of orders 
Customer ID, surname, first name, postal address, email address, telephone number, country, date of birth, title (or title), city, description of the order Customer data is kept for the duration of the commercial relationship. It may be kept for commercial prospecting purposes for a maximum of 3 years. From the date of the end of the commercial relationship, the data may be deleted or anonymised when the person concerned requests the deletion of his/her account
Management of orders for products or services Contractual execution Customer ID, surname, first name, postal address, e-mail address, order history 5 years from the end of the contractual relationship

Archiving for accounting purposes up to 10 years
Manage payment for products and services
Contractual performance

For the supply of goods and services purchased
Name, first name, banking information, billing information, credit card number, name of the cardholder, card validity date, visual cryptogram Storage of bank details for 13 months (Article L.133-24 of the Monetary and Financial Code)

The visual cryptogram of the bank card is not kept under any circumstances
Management of sales and marketing activities Legitimate interest

Development of prospecting activities

Consent (for BtoC relations)
Name, first name, customer ID, products and services purchased, mobile phone number (sms), postal address, email address For customers: 3 years from the end of the commercial relationship

For prospects: 3 years from the date of collection of the personal data or from the last contact from the prospect
Handling of customer complaints Legitimate interest

Contact form or email address available in the privacy policy to facilitate the processing of complaints.
Comments, postal address, client ID, name, telephone number, first name, email address, contact file, function, company The data is kept for 5 years from the closure of the claim and is then deleted.
Cookie management Legitimate interest & consent Information from browsing data (IP addresses, cookies) The cookies will remain empty for a maximum of 13 months.

The information from the cookies is kept for a maximum period of 25 months.
Management of dematerialised loyalty cards subscribed to in the shops Legitimate interest

To manage customer loyalty accounts
First name, Last name, Phone number, Email address, Postal addressThe processing data is kept for a period of three years from the last contact with the customer The processing data is kept for a period of three years from the last contact with the customer. The processing data is kept for a period of three years from the last contact with the customer.


Personal data of minors

The services and products of AMI PARIS are not intended for minors. Consequently, AMI PARIS does not process data relating to minors.

It is the responsibility of the parents of minors or any person with parental authority to decide whether their child is authorised to use the services and products offered by AMI PARIS.